The 10 Biggest Mistakes New Authors Make

I’m gearing up to teach a Publishing 101 for New Authors Workshop on September 24th at an amazing women’s collaborative workspace called The Hivery in Sausalito, CA. Naturally, to prepare for the class, I’m boning up on my reading and while looking back at some of my favorite bookmarked articles, I came across […]

Small Business Publicity Bootcamp

Because you need to stand out.

You’re a small business owner and you know you need to do something to promote your company, but where do you begin?

The Top 10 Burning Questions of Every Small Business Owner:

What is the difference between Marketing and PR? What is difference between the main types of […]

How to Write a Winning Cookbook Proposal

Photo courtesy of Chow.com

I love food. I love to cook for my family and friends. I love to talk about food and think about what I’m going to make every night. I love to read books about food and watch films about chefs, and I would gladly give my right arm to just […]

A Defense of Publicists

This article caught my eye on PRDaily. It seems that every week, someone is asking me what a publicist does. My short answer is “a publicist is a connector.” I say this because after 20 years as a book publicist, I find that I do so much more than just pitching or writing press […]

What’s In My Bag? A Book Publicist Reveals All

Not everyone knows what a book publicist does. As you can imagine, most of our days are filled with pitching our clients to the media, but we also have to go on book tours with our authors. So, what would a book publicist need when out on the road with an author? Look inside […]