Case Study: Children's Books

Sterling Books  – ABPR organized the publicity campaigns for three best-selling books, Olivia’s Birds; Jon Muth’s illustrated version of Bob Dylan’s classic song Blowin’ in the Wind; and Peter Yarrow of Peter, Paul, and Mary’s original song Puff the Magic Dragon.

Results were strong, and included national and localized coverage from: The Huffington Post, the New York Times Book Review, Treehugger, About.com, Publishers’ Weekly, Grandparents.com, Parenting, Grand magazine, the School Library Journal, Technorati, the Bay Area News Group including the San Jose Mercury News, CBS, NBC.

 

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