Case Study: Dad's Playbook

Leveraging Blogger Relationships to Create Major Sales Boost

Working in conjunction with Chronicle’s in-house PR team, ABPR organized the campaign for Dad’s Playbook by Tom Limbert –and leveraged strong relationships with numerous mommy (and daddy) bloggers to boost this book’s visibility. Dad’s Playbook jumped in sales to over 12,000 during the first three months of publications.

 

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