Case Study: SAVEUR’s The Way We Cook

A holiday media campaign and author tour resulted in national attention and millions of impressions

Initiative
Our goal was to position James’ Oseland’s latest book as the Holiday Cookbook for 2012, drawing on his notable successes as a celebrity judge on BRAVO’s Top Chef Masters and as SAVEUR Magazine’s Editor-in-Chief in the competitive “holiday book” market. In addition, ABPR was tasked with designing an author tour for SAVEUR’s The Way We Cook in the San Francisco Bay Area.

Results
ABPR was successful in garnering national media attention for SAVEUR’s The Way We Cook across multiple categories, including food, travel, and photography. We secured placements in The Atlantic, Epicurious, NPR, Buzzfeed, Grub Street, Serious Eats, Chow, Daily Candy, KQED’s Bay Area Bites, and many more, earning SAVEUR’s The Way We Cook millions of impressions.

We also had the book featured in several Holiday Round-Ups for the best cookbooks of 2012 such as Publisher’s Weekly, Organic Authority, Copperfield’s, and more.

The tour was also a success, earning recognition from the local media, including the Bay Area Newsgroup, 7×7, and the San Francisco Chronicle. James appeared at Intel Corporation, multiple cooking schools around the Bay Area like critically-acclaimed Cavallo Point and the San Francisco Cooking School, spoke to crowds at the San Francisco Ferry Building, and presided over an exclusive hip brunch at Oakland’s Camino.

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