Case Study: Style Yourself

ABPR publicity brought author and publiher communications and partnership opportunities

Style Yourself – For ABPR, fashion is a labor of love. We had fun organizing the PR for Style Yourself, a collaborative guide with aesthetic advice from the webs’ top fashion bloggers, including blogosphere darling Jane Aldridge of Sea of Shoes and Tavi Gerinson of Style Rookie. Andrea spearheaded the communications and developed a plethora of partnership opportunities for the book and the publisher.

 

Coverage ran in New York Magazine, Fashionista, 7×7 Magazine, Chicago Tribune Sunday Magazine, Lookbooks.com, FashionIndie.com, TEEN Vogue, People, LA Times Fashion among others.